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ISBN
:
9781599181813
Publisher
:
Entrepreneur Press
Subject
:
Business & Management
Binding
:
Paperback
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1531.0
₹
1102.0
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Within the contemporary population there is an unprecedented percentage of affluent consumers, coupled with an unprecedented willingness to consume. The author explains how to take advantage of this marketing dynamic, and shows how businesses, large and small can adapt by tapping into this affluent consumer segment.
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